Articles from Fi

Fi, the leader in smart pet technology, today announced a major international expansion, bringing its AI-powered GPS pet wearables and connectivity network to 38 countries across North America and Europe.

Fi, the leader in smart pet technology, today announced the launch of Fi Intelligence™, an AI-powered health companion built directly into the Fi app. Available to all Fi members starting today, Fi Intelligence™ transforms years of behavioral and biometric data captured by Fi into something every dog owner has always wanted: clear, personalized answers to the questions that keep them up at night. The most common questions are: Is my dog walking enough? Is he sleeping properly? Should I be worried about how much he's scratching? Is something off? Fi Intelligence™ is built to answer all of them.

Fi, the leader in smart pet technology, today announced its expansion into the United Kingdom and the European Union, aiming to provide pet parents with greater peace of mind and confidence in caring for their dogs. With this international expansion, millions of pet parents across the UK and EU will now have access to Fi products, the award-winning dog wearable that combines GPS tracking, health monitoring, and Escape Alerts to provide comprehensive care for their beloved companions.

Fi, the leader in smart pet technology, today announced the launch of Fi Mini™, a revolutionary GPS and health tracker that transforms any collar or harness into a comprehensive pet safety system. Weighing just 0.56 ounces, the Fi Mini is the lightest, smartest tracker ever designed for dogs and cats, and at just less than $12/month hardware included, it’s the most affordable full-featured GPS and cellular tracker on the market today.

Fi, the leader in smart pet technology, today announced the launch of its newest product: Fi Series 3+, the world’s first AI-powered collar engineered to transform how dog parents understand and care for their dogs. Series 3+ delivers real-time behavioral and health insights — from activity and sleep to new AI detection for scratching, licking, barking, eating, and drinking — unlocking a new era of intelligent, proactive dog care.

Fi, the pioneer in connected tech for dogs and dog parents, is delighted to welcome Chad Dickerson to its Board of Directors. Chad, a seasoned technology executive who led Etsy through IPO as CEO, brings decades of operational and strategic experience to Fi's leadership team.

Fi, the pioneer in connected tech for dogs and dog parents, is delighted to welcome Tricia Gugler to its Board of Directors. Tricia, a seasoned finance executive with over 30 years of experience in the technology industry, brings a robust background in operational and strategic finance to Fi's leadership team.

In a lost dog situation every second counts, and as of today, all Fi Series 3 members have access to this feature. Live Tracking is a powerful improvement that will directly result in owners recovering their dogs faster and helping them live longer, healthier lives.

Fi, the smart dog technology company, today announced the release of its newest smart collar, the Fi Series 3. Series 3 is now the most compact and advanced smart collar ever built for the $110B pet market.

Fi, the smart dog technology company, today announced its expansion into physical retail with PetSmart, the largest specialty pet retailer in the United States, through a rollout in 250 stores nationwide. The company has already proven tremendous DTC success in the flourishing $100B+ pet industry such that the average American is less than 2 miles away from a Fi collar.

Fi, the smart dog technology company, today announced a series of high-profile tech hires on the heels of its $30 million Series B funding. Charles Nicholson is leaving Alphabet and joining as Firmware Lead, Ranjeet Mankikar is leaving Amazon Lab 126 and joining as Director of Supply Chain & Ops, and Nathan Jordan is joining from Uber.